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Stop guessing why your website isn't working

Evolve Strategy Audit

The Evolve Strategy Audit shows small business owners what's helping their website get found, what's holding it back, and what to fix first, across eight areas including SEO, content, and AI search readiness.

Screenshot of pdf audit report with green and yellow boxes on left next to explanation text.
Kathy standing in front of a light background in a blue jacket holding her laptop in front of her face, looking up and to the right.

Eight Areas
One Score

A good-looking website isn't the same as a working one.

The Evolve Strategy Audit reviews the eight areas that decide whether your site gets found, earns trust, and turns visitors into customers:

Technical Foundation

Is your site secure, fast, mobile-friendly, and built so search engines can read it?

Search Visibility

Are your page titles, headlines, and keywords set up so the right people find you on Google?

Conversion & Customer Journey

Is it clear what visitors should do next, and easy for them to get in touch or buy?

Content & Messaging

Does your site clearly say what you offer, who you help, and why it matters, in words written for the customer?

Trust & Credibility

Do visitors find reviews, a real story, contact details, and the other signals that prove you're legit?

Design & UX

Does your site look current, read clearly, and guide people through with a clean layout and navigation?

Local SEO

Can nearby customers find you, with consistent contact info, local keywords, a map, and a linked Google Business Profile?

AI Search Readiness

Is your site set up to show up when people search using AI tools, with the structure and content those tools rely on?

What you get

The Full Strategy Audit is a clear comprehensive plan you can act on, whether you hand it to a designer or work through it yourself.

  • A full written report (PDF) covering all eight areas, with a plain-language note on every item: what's working, what needs improvement, and what's missing.

  • Your overall score, plus a score for each area, so you can see where your site stands at a glance and which areas need the most attention.

  • A hands-on technical review. Three of the eight areas (Technical Foundation, Search Visibility, and Conversion & Customer Journey) I check by hand, because the things that quietly break a site, like page speed and how it actually shows up in Google, can't be caught by a quick scan.

  • A short video walkthrough where I talk you through the report, explain what actually matters for your business, and point out the handful of fixes that will move the needle most.

  • A prioritized fix list, so you're not staring at a long report wondering where to start. You'll know your first move, your second, and what can wait, so you have a clear plan forward.

Turnaround: You'll have your report and video within 5 business days (usually sooner).

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