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Wheeler Appraisal

Wheeler Appraisal needed a fresh homepage without losing the search rankings they had worked hard to earn.

Wheeler Appraisal in Austin, TX  had a problem many established businesses run into. Their website looked dated, but it was ranking well on Google. A redesign could easily undo years of search progress.

I love partnering with other designers, and this project was a great example of why. A graphic designer handled the visual direction while I focused on strategy and the build. We kept the page structure, keywords, and links that search engines already trusted, then gave everything a fresh, modern look.

The new homepage looks the part and still shows up where clients are searching. It also runs consistently across phones, tablets, and desktops, so every visitor gets the same smooth experience.

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